As we all (should) know, social media is a valuable, even essential, tool for connecting businesses with a wider audience. At Aria Marketing, in addition to our public relations work, we lead social media programs for our healthcare clients, developing organic and paid content to boost sales and increase their digital reach. Through social media channels, our clients can share relevant news stories, promote recent coverage, and connect with other industry leaders. But, creating great social media content can only go so far; engagement from employees and a broader audience is needed to propel the content, and company, forward.

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

The arrival of a new team member brought some much-needed change and excitement to the Aria “office” as we kicked off 2021 and inched closer to the year anniversary of our transition to working from home. Our new Account Coordinator, Emily Wisner, has quickly become a vital member of the Aria family, and our first ever to onboard remotely. We are looking forward to eventually meeting Emily face-to-face (hopefully over drinks at an office happy hour!), but for now, I virtually sat down with Emily to learn a little more about the newest member of our team.

Like many college grads and young professionals who entered the workforce during the pandemic, my first glimpse of Aria Marketing was through a Zoom meeting. However, even though I joined the company as a virtual employee, I immediately knew that it was the right fit for me— so much so that I referred my roommate to also apply to this healthcare public relations agency. I’m happy to say that Elizabeth Coleman, my former Boston University classmate, joined Aria last April as a fellow account coordinator. To introduce Elizabeth to the broader Aria community, I sat down and interviewed her over coffee (in our living room/office) last week.

Despite the pandemic, Aria has realized steady growth in terms of adding new healthcare clients to its portfolio and making several new hires. Account Executive Casey Bennett joined Aria’s public relations team in March, and I recently had the pleasure of sitting down with Casey to learn a bit more about her.

 While Aria has been somewhat remote since March 2020, we have now transitioned to become a fully remote company! Recently, we touched on some of the benefits of remote work, but another huge benefit is that we can now welcome employees who reside outside the Greater Boston area. One of our first out-of-staters is our new Senior Account Executive, Jennifer Brooks, who resides full-time in Florida with her husband, and dog, Dixie. I had the pleasure of virtually sitting down with Jennifer to learn a bit more about her.

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

Now that Aria Marketing is a fully remote healthcare IT PR agency, we have been able to hire the best-of-the-best people from around the country to better service our clients and secure great coverage. Since we aren’t sitting across from each other anymore, we must be creative when it comes to getting to know our coworkers. I had the pleasure of virtually “sitting down” with Anisa Lacey, our newest Account Coordinator, to get to know her better outside the office. Read on for more about Anisa.

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

One of the benefits of being a fully remote PR agency is that we can hire the best public relations executives from across the country rather than being constrained by one physical location. Aria’s latest addition to the team, account coordinator Jordan Needs, has the distinction of being our first team member residing in Utah! I was lucky enough to chat with Jordan to learn more about him and the journey that led him to Aria Marketing. Read on to find out more! 

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

If you follow us on social media, you know that at Aria, we love to celebrate any and all major milestones. Well, we recently celebrated an old one… oops, I mean “a big one,” as our President, Scott Collins, just hit the big 5-0! In honor of Scott’s birthday, we asked him to share some little known facts about himself:

As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA.  Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.

So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

Last month, my fellow SAE Danielle Johns and I had the opportunity to attend INFLUENCEHER Week in the Seaport district in downtown Boston. Organized by the Massachusetts Innovation and Technology Exchange (MITX), the event featured an inspiring lineup of panels (one of which featured Julie Yoo, CSO and Co-Founder of Kyruus, one of Aria’s clients!), presentations, and workshops to promote and further women leaders and entrepreneurs in the technology industry.

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

Thanksgiving has come and gone, but our clients still have much to be thankful for (like the team here at Aria)! Here are our clients’ biggest wins from this past month: