August 22, 2018

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

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May 6, 2021

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

 

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

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July 26, 2016

If you follow us on social media, you know that at Aria, we love to celebrate any and all major milestones. Well, we recently celebrated an old one… oops, I mean “a big one,” as our President, Scott Collins, just hit the big 5-0! In honor of Scott’s birthday, we asked him to share some little known facts about himself:

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June 28, 2017

As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA.  Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.

 

So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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August 15, 2018

Last month, my fellow SAE Danielle Johns and I had the opportunity to attend INFLUENCEHER Week in the Seaport district in downtown Boston. Organized by the Massachusetts Innovation and Technology Exchange (MITX), the event featured an inspiring lineup of panels (one of which featured Julie Yoo, CSO and Co-Founder of Kyruus, one of Aria’s clients!), presentations, and workshops to promote and further women leaders and entrepreneurs in the technology industry.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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December 13, 2018

By Julia Dakhlia

Thanksgiving has come and gone, but our clients still have much to be thankful for (like the team here at Aria)! Here are our clients’ biggest wins from this past month:

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June 30, 2016

This week, our team jetted to Vegas for Aria’s second biggest industry trade show of the year, HFMA ANI. As we announced in our latest press release, Aria represented seven leading healthcare finance and technology companies at the show, including Craneware, Docent Health and Capto. Aside from eating some great food and doing a little gambling, our crew spent their time running around the event floor staffing media interviews, attending sessions, and taking part in all the onsite action. Check out some of our client highlights from the show:

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January 9, 2020

 

For 25 years, Michael Dowding has pursued the twin passions of writing and education as a freelance writer and professor at Boston University’s College of Communication. In addition to thousands of content-writing projects and several ghostwritten books, his BU classes on media writing and popular workshops for the PR Club of New England have helped him devise and refine the writing principles that he loves to share. Following his guest lecture for Aria Marketing, we caught up with Michael to get his latest take on the current state of professional media writing.

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July 2, 2021

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

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March 15, 2018

With double-digit client attendance and dozens of meetings staffed over four days, the Aria team is exhausted, but happy to be home and looking back on another successful HIMSS conference. As always, there were many themes and buzzwords that permeated this year’s show: AI, big data, population health, blockchain and predictive analytics, to name a few. But, the biggest buzz had to be around the remarks from Center for Medicare and Medicaid Services (CMS) Administrator, Seema Verma, and her surprise guest, Jared Kushner (who is supposedly the Director of the White House Office of American Innovation).

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January 26, 2018

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

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April 28, 2017

Another day, another traveler removed from a plane for seemingly ridiculous reasons, and a statement from the airline that leaves me scratching my head: ‘Our flight crews are extensively trained to ensure the safety and security of all customers.’

 

Is that really the best we can do? Especially given the hyper-focus in social and news media right now on how airlines treat their passengers?

 

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September 12, 2019

Labor Day weekend has come and gone making way for a cool fall breeze to claim its territory across New England. While summer is coming to a close, we wanted to take a moment and reflect on all of the fun we had with our summer Fridays.

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October 13, 2017

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.

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October 5, 2018

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

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October 3, 2019

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

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September 15, 2017

I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.

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September 14, 2018

As summer turns into fall and we trade our iced coffees in for pumpkin spiced lattes, we want to take some time to reminisce on all of the ways Aria team members took advantage of #SummerFridays. Yes that’s right, summer Fridays! Here at Aria, each employee gets every other Friday off throughout July and August (talk about a work perk!)

 

I recently surveyed my colleagues to see how they spent their extra days off this summer and included some of their summer Friday highlights below:

 

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