June 17, 2021
Are you a recent grad looking for a career in public relations? If so, you’re in the right place! Aria Marketing is located just outside of Boston, a city overflowing with universities (and therefore, a lot of new grads). Over the years, our team has perfected the art of what to look for when hiring a candidate right out of school. I spoke with Aria’s leadership team (EVP Jessica Cohen and SVP Ross Homer) to see what they look for/value in a candidate. Read on to find out!
What agencies look for:
Before the interview
- Error-free resume that does not exceed 1 page (Spell check is your friend, but doesn’t always catch everything. Print out your resume to catch any small mistakes).
- Related major or minor (marketing, communications, PR, etc.).
- For Aria, a background in healthcare is a plus, but not necessary.
- Relevant real-world experience (e.g. internships or a program like the student-run Boston University PR lab).
During the interview
- Ability to interview well/interpersonal skills (Pro-tip: practice makes perfect! Do a practice interview with a family member or friend. You should take advantage of mock interviews at school when available).
- Someone who “does their homework” prior to the interview. Know about the company, the role and who is interviewing you.
- Organizational skills. This is a key part of any job, but particularly in a PR agency where you will be on 2-3 (sometimes more) client accounts at one time. Share some examples of how you stay organized.
After the interview
- Thank-you email post-interview (Bonus points if you tailor the note to what was discussed and what you are excited about in regards to the role).
- Mastery of the foundational elements of good writing (Some agencies, like Aria, require a writing test after you ace the verbal interview).
- Strong references from someone who taught or managed you in a previous role.
One of the most important overall qualities Aria’s leadership team is looking for in a candidate throughout the interview process is someone who is naturally curious and a lifetime learner. When it comes to PR, you never stop needing (and wanting) to read, study and learn! This is especially true in the healthcare industry, where innovations are a daily occurrence.
If you are reading this and feeling like you check most of these boxes, send your resume and a cover letter to firstname.lastname@example.org because we are currently hiring! Aria is looking for talented Account Coordinators and Senior Account Executives to join our growing team.