January 7, 2021
By Emily Wisner
December 18, 2020
By Scott Collins
Looking ahead to 2021, I am expecting an improvement from 2020. I know that is not saying much, but there are a lot of crazy dynamics at play in the healthcare industry and the economy as a whole, so it’s very hard to say what to expect, except a lot of change. That said, here’s what I am watching for in the year to come:
Read MoreDecember 11, 2020
By Madeleine Smith
Healthcare is a fascinating field for public relations pros like us, but 2020 proved especially riveting as the COVID-19 health crisis wreaked havoc across the globe. Our clients’ important conferences – and live PR opportunities – were canceled to avoid virus spread, and every day brought another news cycle saturated with challenges for the healthcare industry. Though we had to do some outside of the box thinking and ramp up on all things pandemic overnight, the Aria team secured press opportunities for our clients’ to shine through even the most pervasive doom scrolling.
Read MoreDecember 3, 2020
By Ross Homer
One of the great things about Aria Marketing is that we get to work with so many technology companies doing amazing things for patients, providers, and the healthcare system in general. One such client is eVideon, a Michigan-based company providing hospitals with interactive patient engagement and digital workflow solutions.
Read MoreNovember 20, 2020
By Scott Collins
The change of administration resulting from the November election will surely have big implications for the healthcare industry. Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question. With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.
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