March 12, 2021

The East Coast has endured a long, cold winter, and being locked inside due to COVID-19 has not helped. Holiday parties were virtual, travel plans were canceled and life as we knew it was put on hold. While we’ve been cut off from most in-person human contact, the Aria team has had to put its public relations brains to work and get creative with how to endure the winter here in Boston.

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March 4, 2021

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions:

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February 26, 2021

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

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February 11, 2021

The arrival of a new team member brought some much-needed change and excitement to the Aria “office” as we kicked off 2021 and inched closer to the year anniversary of our transition to working from home. Our new Account Coordinator, Emily Wisner, has quickly become a vital member of the Aria family, and our first ever to onboard remotely. We are looking forward to eventually meeting Emily face-to-face (hopefully over drinks at an office happy hour!), but for now, I virtually sat down with Emily to learn a little more about the newest member of our team.

 

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February 4, 2021

By Kara McCrudden

The world has been facing the COVID-19 global pandemic for almost a year, but it finally feels like there is light at the end of the tunnel – vaccines. The Biden administration is currently pushing for a more accelerated vaccination rollout in the U.S., and the President recently suggested the nation could soon reach an average of 1.5 million shots a day. This push comes as many health experts call the initial vaccine rollout “flawed” and express concerns over the amount of Americans vaccinated thus far. As a healthcare PR agency working with clients across the industry, we are well-versed on the latest vaccine news and “hot takes” from industry executives and wanted to share what we have been hearing lately from our clients.  

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