July 15, 2021
By Emily Wisner
Despite the pandemic, Aria has realized steady growth in terms of adding new healthcare clients to its portfolio and making several new hires. Account Executive Casey Bennett joined Aria’s public relations team in March, and I recently had the pleasure of sitting down with Casey to learn a bit more about her.
Read MoreJuly 2, 2021
By Elizabeth Coleman
As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:
Read MoreJune 17, 2021
By Kara McCrudden
Are you a recent grad looking for a career in public relations? If so, you’re in the right place! Aria Marketing is located just outside of Boston, a city overflowing with universities (and therefore, a lot of new grads). Over the years, our team has perfected the art of what to look for when hiring a candidate right out of school. I spoke with Aria’s leadership team (EVP Jessica Cohen and SVP Ross Homer) to see what they look for/value in a candidate. Read on to find out!
Read MoreJune 4, 2021
By Jessica Cohen
As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.
Read MoreMay 21, 2021
By Lindsey Honig
As a healthcare public relations agency, Aria has closely observed the pandemic’s impact on the healthcare industry and the swift response from health IT organizations. Many of our clients have done PR around COVID-19, including a recent example with our client Kyruus, which offers provider search and scheduling solutions for healthcare organizations.
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