February 11, 2021

The arrival of a new team member brought some much-needed change and excitement to the Aria “office” as we kicked off 2021 and inched closer to the year anniversary of our transition to working from home. Our new Account Coordinator, Emily Wisner, has quickly become a vital member of the Aria family, and our first ever to onboard remotely. We are looking forward to eventually meeting Emily face-to-face (hopefully over drinks at an office happy hour!), but for now, I virtually sat down with Emily to learn a little more about the newest member of our team.

 

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February 4, 2021

By Kara McCrudden

The world has been facing the COVID-19 global pandemic for almost a year, but it finally feels like there is light at the end of the tunnel – vaccines. The Biden administration is currently pushing for a more accelerated vaccination rollout in the U.S., and the President recently suggested the nation could soon reach an average of 1.5 million shots a day. This push comes as many health experts call the initial vaccine rollout “flawed” and express concerns over the amount of Americans vaccinated thus far. As a healthcare PR agency working with clients across the industry, we are well-versed on the latest vaccine news and “hot takes” from industry executives and wanted to share what we have been hearing lately from our clients.  

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January 28, 2021

The COVID-19 pandemic has had an enormous impact on the public relations field, and that’s particularly true for Aria as a healthcare PR agency. The news cycle is moving at an extraordinary pace, lending us even more opportunities to connect our clients’ services, solutions, and expertise to current events. Our client IntelyCare is just one example of a company proving vital to the complex pandemic response efforts.

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January 15, 2021

As we all (should) know, social media is a valuable, even essential, tool for connecting businesses with a wider audience. At Aria Marketing, in addition to our public relations work, we lead social media programs for our healthcare clients, developing organic and paid content to boost sales and increase their digital reach. Through social media channels, our clients can share relevant news stories, promote recent coverage, and connect with other industry leaders. But, creating great social media content can only go so far; engagement from employees and a broader audience is needed to propel the content, and company, forward.

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January 7, 2021

By Emily Wisner

The Aria team took a break (mostly) from the world of health IT PR for a full two weeks this holiday season. After a year of hard work, a crazy pandemic, and a transition to WFH, we took some well-deserved time to relax. Read about the team’s much needed R&R over the holidays:

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