June 17, 2020
By Danielle Johns
While we were unable to join last week’s HITMC chat on virtual events, we were so interested in the topic that we were inspired to sit down with our client, Elizabeth Glaser, AVP of Strategic Marketing at 2bPrecise, a precision medicine software company, to discuss what it takes to run a successful virtual event in the healthcare IT world.
Read on for insights about how she develops webinars for 2bPrecise and attracts attendees, and what she thinks the future of events will look like in a post-COVID world.
June 10, 2020
By Madeleine Smith
Weeks ago, when COVID-19 shutdowns began in Boston, we decided to highlight some of the team’s favorite local businesses with the hopes that a social media boost would help increase patronage. Then, as part of our response to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, we felt compelled to shift the focus of this post to spotlight our favorite Black- and POC-owned businesses. We invite you to join us in supporting them.Read More
May 27, 2020
By Jessica Cohen
Like many others, we at Aria Marketing have been teleworking since COVID-19 hit Massachusetts in early March. While this has certainly taken some getting used to, we are amongst the lucky ones as working from home as a B2B PR professional is pretty easy to do—all we need are our laptops, phones, and some space to get our creative PR juices flowing. And, while there are certainly challenges to this set-up (homeschool being the biggie for me!), there is one silver lining: more time for cooking!
May 21, 2020
By Devyn Andrews
As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.Read More
May 13, 2020
By Lindsey Honig
Drink Options for the New Normal in Office Bonding
Happy hours are a beloved tradition at Aria, and as public relations professionals, we like our drinks with a twist of creativity. Before the COVID-19 pandemic, Aria team members would host in-office, themed happy hours complete with a spread to satisfy our foodie tendencies and décor to bring it all together. (A few memorable ones include the college party and Friends-inspired happy hours.)