December 3, 2020

One of the great things about Aria Marketing is that we get to work with so many technology companies doing amazing things for patients, providers, and the healthcare system in general. One such client is eVideon, a Michigan-based company providing hospitals with interactive patient engagement and digital workflow solutions.

Read More

November 20, 2020

The change of administration resulting from the November election will surely have big implications for the healthcare industry.  Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question.  With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.

Read More

November 13, 2020

Earlier this week, the Supreme Court heard arguments regarding the constitutionality of the Affordable Care Act (ACA), aka Obamacare, which could have a major impact on the U.S. healthcare system. While the ACA has faced many legal challenges and Congress has made numerous attempts to repeal it since its passage in 2010, the current case before the Supreme Court is the closest it has come to being completely overturned.

 

Read More

November 6, 2020

It has been a whirlwind few weeks in the healthcare industry (and the whole country) between the resurgence of the COVID-19 pandemic and the 2020 presidential election. However, we shouldn’t let this news totally overshadow another important headline in the health IT space: “ONC pushes back compliance dates for info-blocking rule.”

Read More

October 30, 2020

Though the healthcare industry is typically slower than others to modernize, most healthcare IT companies have taken the leap and fully embraced the power of social media. At Aria Marketing, we manage social media accounts for many of our clients, including precision medicine company 2bPrecise. More recently, spurred on by the pandemic, we’ve delved into some paid social media campaigns in an effort to better target an audience and drive engagement.

 

Read More