March 26, 2021

There are many opportunities in healthcare journalism for thought leaders to contribute content. Healthcare reporters are continuously soliciting bylined articles from healthcare industry thought leaders and experts to keep up with the content demand of digital media. As a healthcare focused public relations agency our goal is to amplify our client’s thought leadership platform and we see the byline article as one of the greatest ways to do so as they enable experts to directly communicate their insights and expertise in their own words to their desired audience. In general, contributed content – like a bylined article – is an excellent way for the client to control their message and eliminates opportunities for outside biases and perspectives. That said, publications and editors often have very specific criteria and sometimes unspoken expectations that contributed content must adhere to. Below we’ve shared the top three best practices to consider when drafting a byline or any other kind of contributed content.

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March 18, 2021

Wow, it feels like just yesterday I was Googling “how to pronounce interoperability” while Ubering to my first interview for an internship with Aria Marketing. Not only did I think I would never figure out the correct pronunciation, but I also never could have imagined what the following two years (and counting) had in store.

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March 12, 2021

The East Coast has endured a long, cold winter, and being locked inside due to COVID-19 has not helped. Holiday parties were virtual, travel plans were canceled and life as we knew it was put on hold. While we’ve been cut off from most in-person human contact, the Aria team has had to put its public relations brains to work and get creative with how to endure the winter here in Boston.

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March 4, 2021

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions:

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February 26, 2021

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

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