April 16, 2021

Interoperability has been a priority and pain point in the healthcare IT space for years, but when ONC started enforcing the long-awaited information-blocking rule in early April 2021, it became mission critical for the industry – and for Aria client Life Image.

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April 8, 2021

After spraining my ankle in August, I started going to see Matthew Kraft, PT, DPT at Baystate Physical Therapy on a weekly basis to rehab my newly sprained ankle as well as strengthen my other previously broken ankle. He worked wonders and got me up and running (literally) – and also provided such great tips for addressing other bodily pains I was experiencing.

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April 1, 2021

While spending winter in quarantine was a bit of a struggle for us personally, in the healthcare communications world, things have settled into the new normal, and Aria continues to grow. This past quarter was a great season for healthcare content development, and we are excited to see what else 2021 might have in store for us. Here is a look at some of the client coverage highlights we secured this past quarter: 

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March 26, 2021

There are many opportunities in healthcare journalism for thought leaders to contribute content. Healthcare reporters are continuously soliciting bylined articles from healthcare industry thought leaders and experts to keep up with the content demand of digital media. As a healthcare focused public relations agency our goal is to amplify our client’s thought leadership platform and we see the byline article as one of the greatest ways to do so as they enable experts to directly communicate their insights and expertise in their own words to their desired audience. In general, contributed content – like a bylined article – is an excellent way for the client to control their message and eliminates opportunities for outside biases and perspectives. That said, publications and editors often have very specific criteria and sometimes unspoken expectations that contributed content must adhere to. Below we’ve shared the top three best practices to consider when drafting a byline or any other kind of contributed content.

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March 18, 2021

Wow, it feels like just yesterday I was Googling “how to pronounce interoperability” while Ubering to my first interview for an internship with Aria Marketing. Not only did I think I would never figure out the correct pronunciation, but I also never could have imagined what the following two years (and counting) had in store.

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