September 3, 2021

 

Like many college grads and young professionals who entered the workforce during the pandemic, my first glimpse of Aria Marketing was through a Zoom meeting. However, even though I joined the company as a virtual employee, I immediately knew that it was the right fit for me— so much so that I referred my roommate to also apply to this healthcare public relations agency. I’m happy to say that Elizabeth Coleman, my former Boston University classmate, joined Aria last April as a fellow account coordinator. To introduce Elizabeth to the broader Aria community, I sat down and interviewed her over coffee (in our living room/office) last week.

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August 26, 2021

As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?

 

If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.

 

Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.

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August 12, 2021

Whether we like it or not, it is widely accepted that social media is a powerful tool for both personal and business purposes. However, with so many social media platforms out there, it can be overwhelming to understand which platform is best for your business. Knowing the purpose and value of each platform is key when determining where to post news and insights. At Aria Marketing, in addition to our public relations work, we also execute social media programs for our clients to help increase engagement and brand awareness. We thought it would be helpful to share a quick “cheat sheet” that summarizes some of the pros and cons of some of the most widely used and accessible social platforms for businesses.

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August 2, 2021

By Scott Collins

COVID has had a huge impact on healthcare, and will continue to for years to come.  Some of the changes, like the ability to muster a massive response to a rapid influx of patients, are obvious, but others are more subtle and unexpected.  From my perspective, working primarily with technology companies seeking to help health systems, health plans and other stakeholders innovate and evolve, I have seen some very interesting changes in where healthcare decision-makers are shifting their attention and investing their money and resources.

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July 15, 2021

Despite the pandemic, Aria has realized steady growth in terms of adding new healthcare clients to its portfolio and making several new hires. Account Executive Casey Bennett joined Aria’s public relations team in March, and I recently had the pleasure of sitting down with Casey to learn a bit more about her.

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