June 1, 2022

We’ve dedicated a number of blog entries over the years to the PR value of industry conferences such as HIMSS, HLTH and ViVE. These shows provide a unique forum and opportunity for us to connect our clients with key members of the media to build relationships, exchange ideas and inspire content creation (in-person!). But, there is another kind of conference that provides just as much value for our thought leadership-driven public relations work, and those are client conferences; events that our clients host for their own users.

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May 5, 2022

Aria hit the ground running this year, securing excellent coverage for our clients in a number of high-profile publications in Q1. As a leading healthcare IT public relations agency, Aria is driving focused thought leadership opportunities for all of our clients.

 

Here are some highlights from our first-quarter results:

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April 21, 2022

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

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March 22, 2022

By Karina Stabile

As a public relations agency, we always find it gratifying when former clients come back to partner with us for their new company’s PR needs. Not only is a repeat client a true indicator of success, but also a chance to rekindle the greatly valued camaraderie we shared in our previous work together. That said, Aria was very excited to recently reunite with a marketing professional from our past when we engaged with ZeOmega this winter! ZeOmega empowers health plans and other risk-bearing organizations with technology for simplifying population health management. In simpler terms, the company equips health plans with solutions to improve group outcomes and ensure that members get the right care services.

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February 18, 2022

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

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