September 2, 2020

The summer is coming to a close and with it, so are our Summer Fridays. For those of you who are new around here, everyone on the team gets every other Friday off throughout July and August to take a break from health IT PR and enjoy a little extra vacationing during the hottest months of the year.

 

While the pandemic kept us from reliving some of the more spectacular moments of our 2019 Summer Fridays, the Aria Marketing team took the extra three-day weekends to reflect, reflex, and recharge. Browse the bright spots of our team’s Summer Friday retreats for inspiration on what to do during the last few weekends of summer (The last day of summer isn’t officially until September 22!):

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August 28, 2020

COVID-19 has made healthcare policy the hot topic of the 2020 election. As healthcare public relations professionals, it’s always top of mind for us and our clients. We’ve got two very different candidates heading into the November election: President Donald Trump (R) and former Vice President Joe Biden (D). Let’s take a look at how they match up on key issues:

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August 19, 2020

March 5th, 2020 was a significant day for Aria Marketing, our fellow PR practitioners, and the Healthcare industry in general. This was the day that the HIMSS annual conference was canceled for the first time in the show’s 58-year history, ushering in a dramatic change in the trade show landscape as, one by one, all the conferences we had attended for years were canceled, postponed, or rescheduled as virtual events due to COVID-19.

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August 13, 2020

The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come.  However, there have been some silver linings, such as less pollution, normalization of remote work, accelerated use of telemedicine.  In our work, we have also seen a real boost for health care PR and thought leadership.  Healthcare and the ideas and technologies that make it work have become headline news, and while our clients have benefitted from the 24/7 COVID-19 news focus, we are starting to see the total dominance of that issue in the media begin to give way to interest in other stories.  As a result, we are working with our clients to start preparing to adapt their strategies to a next phase, where it’s not “all pandemic all the time,” and other news and ideas can get attention.

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August 6, 2020

Summer is always a good opportunity to dig into an interesting book, and with the COVID-19 pandemic still keeping people at home, the Aria Marketing team has had more spare time to read than ever before. As a healthcare PR agency, we read about healthcare news and events on a daily basis, but sometimes it’s good to take a break to explore other topics. As such, we’ve compiled a list of our office’s current recommendations for your staycation or socially-distant beach day.

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