March 22, 2022
As a public relations agency, we always find it gratifying when former clients come back to partner with us for their new company’s PR needs. Not only is a repeat client a true indicator of success, but also a chance to rekindle the greatly valued camaraderie we shared in our previous work together. That said, Aria was very excited to recently reunite with a marketing professional from our past when we engaged with ZeOmega this winter! ZeOmega empowers health plans and other risk-bearing organizations with technology for simplifying population health management. In simpler terms, the company equips health plans with solutions to improve group outcomes and ensure that members get the right care services.
ZeOmega was looking to take its marketing to the next level and raise brand awareness while establishing a thought leadership-driven PR program. As that is our specialty at Aria, we hit the ground running from day one; in just a few short months we pursued editorial opportunities, social media prominence and industry events and awards that showcase the client’s strategies.
We developed and pitched press releases featuring the appointment of a new Chief Growth Officer, company momentum heading into 2022 and most recently, ZeOmega’s being ranked as #1 Best in KLAS for Payer Care Management Solutions 2022 with the highest score of all care management solution vendors. We learned about ZeOmega executives’ vastly different healthcare backgrounds as well as their perspectives on the industry’s evolution and future during a multitude of thought leadership discovery calls that supported our efforts and inspired many pitch ideas.
Already, Aria has lined up some nice coverage of ZeOmega, including:
- Authority Magazine “Dr David Sand of ZeOmega: 5 Things We Must Do To Improve the US Healthcare System"
- HealthExec “Hospitals share top health IT vendors to work with in the Best in KLAS 2022 list”
- Bio-IT World “ZeOmega Expands Reach to 38M Lives, Enhances PHM Solutions”
- AiThority “ZeOmega Reports Sizable Growth In 2021, Key Partnerships And Executive Hires Highlight Strong Momentum Amid Pandemic”
- Health Data Management “ONC touts dawn of new era of interoperability with TEFCA”
- Health Data Management “FHIR Offers potential to automate, expedite prior authorization”
Our team got to meet members of the ZeOmega executive team recently at HIMSS and ViVE, where we arranged several strategic press and analyst meetings for the company. ZeOmega has an impressive roadmap planned for this year and the Aria team is eager to play a part in promoting future announcements and to broaden the overall visibility of a company that is doing such worthwhile work to help the healthcare industry close gaps in care.
Are you looking to take your company’s PR presence to the next level? Reach out to Scott Collins at firstname.lastname@example.org to talk about how our team can help you. You can also follow us on Twitter and LinkedIn for the latest Aria updates!