February 21, 2020

 

As PR professionals, the majority of our communications are handled online – from distributing press releases to conducting competitor research to media relations. However, one thing we often do not consider while doing all of this is cybersecurity.

 

While cybersecurity might not be front and center on PR professionals’ minds, it is the number one action item for cybercriminals. Just like the 24-hour news cycle, cybercriminals work around the clock to seek out and target unsuspecting users. In order to help our peers avoid becoming a cybercrime victim, we have outlined three security best practices below:

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February 18, 2020

It’s that time of year again! You guessed it. It’s HIMSS time. HIMSS, otherwise known as the Healthcare Information Management Systems Society, is hosting its annual global health conference and exhibition in Orlando next month. The event brings together tens of thousands of health IT professionals, clinicians, executives, and market suppliers around the world – and consequently, healthcare media, who flock to learn more about the latest industry trends and innovations. As such, it’s always a highly prioritized event for the majority of our clients. HIMSS, or as we (and the rest of the industry) fondly refer to it, “HIMSSanity,” is considered one of the most prominent events across the entire healthcare industry.

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February 7, 2020

It has been more than a year since HHS proposed a set of rules to improve electronic healthcare data interoperability among payers, providers and patients. With the rules expected to roll out later this month, healthcare providers and payers will be required to implement open data-sharing technology to improve access to patient information. The rules require health plans to offer patients and clinicians access to their medical claims and health information, but providers will also be on the hook to increase patient access; as non-compliant physicians will be included in a public report that consumers could reference when selecting a provider. Here at Aria, these proposed rules have been a hot topic of conversation for a couple of our clients in particular.

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January 30, 2020

As a healthcare public relations agency, we at Aria Marketing are certainly no strangers to reactive pitching opportunities. When the Department of Health and Human Services releases a new draft plan, we are ready to pitch our clients’ expertise on how the rules might impact the industry. When a new data breach is reported, we know which reporters will want to hear from an expert on what went wrong and how other organizations can prevent such an incident. However, while politics and healthcare are deeply intertwined, it is not every day that we pitch a client to discuss a potential national security threat. The U.S. drone strike that killed Iranian general Qassem Soleimani in January, however, presented that opportunity.

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January 24, 2020

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

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