1. Get personal

The COVID-19 pandemic has led to an increased struggle with mental health nationwide, as support systems have changed or dissipated. As folks are cooped up at home and facing national and personal tragedy, many look to social media for comfort and escape.

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights: