It is no question how much COVID-19 has reminded us just how important life sciences and drug creation can be. Moreover, the companies developing these life changing drugs need the support and technology to perform impactfully. 

Our client, Sensyne Health, is always innovating in the world of healthcare IT and medical research. Known as the ethical AI company, Sensyne gathers, curates and analyses clinical data, primarily de-identified patient records, to develop insights for drug creators and health systems in order to improve patient care and accelerate medical research.

Recently, Sensyne launched its new patient data analytics platform, SENSIGHT, which democratizes key aspects of life sciences research by providing access to a massive data set across a range of different disease areas. One of our first approaches to this launch included identifying the parts of SENSIGHT that would be most interesting to Sensyne’s target audiences. We wanted to share the ways the database will elevate access to de-identified data insights for clinicians and drugmakers, helping them to make drugs to benefit people like you and me. Below are the components of SENSIGHT we felt would be attractive for Sensyne’s key stakeholders.

Privacy

• As the ethical AI company, Sensyne understands and has pioneered the necessity of patient data privacy.
• That is why SENSIGHT is built on a rapidly growing de-identified patient data set created from research partnerships.

Growing Dataset

• The platform has launched with access to a 2M de-identified data set and is expected to grow to 10M by the end of the year.
• It is not just quantity that is increasing, but the types of disease areas that will be added throughout the year within the platform.

Collaboration

• Subscribers can communicate with each other using the service, which provides the space for a virtual scientific research network.
• This network of healthcare professionals will create a community and make way for further development and innovation.

By including these messages in our pitch, we displayed how SENSIGHT can provide the insights to support the development for life-changing drug discovery, and the media seemed to agree. We were able to secure a stream of coverage in key publications like FierceBiotech and PharmaVoice.

If you or your company are interested in elevating your brand through PR, you can reach out to Scott Collins at scollins@ariamarketing.com and we can talk about how our team can help you. You can also follow us on Twitter and LinkedIn to stay up to date on everything Aria.

The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come.  However, there have been some silver linings, such as less pollution, normalization of remote work, accelerated use of telemedicine.  In our work, we have also seen a real boost for health care PR and thought leadership.  Healthcare and the ideas and technologies that make it work have become headline news, and while our clients have benefitted from the 24/7 COVID-19 news focus, we are starting to see the total dominance of that issue in the media begin to give way to interest in other stories.  As a result, we are working with our clients to start preparing to adapt their strategies to a next phase, where it’s not “all pandemic all the time,” and other news and ideas can get attention.