Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

While we were unable to join last week’s HITMC chat on virtual events, we were so interested in the topic that we were inspired to sit down with our client, Elizabeth Glaser, AVP of Strategic Marketing at 2bPrecise, a precision medicine software company, to discuss what it takes to run a successful virtual event in the healthcare IT world.

Read on for insights about how she develops webinars for 2bPrecise and attracts attendees, and what she thinks the future of events will look like in a post-COVID world.