April 2, 2018

Facebook has been in hot water ever since the news broke that Cambridge Analytica, a political data consulting firm, harvested private data on over 50 million Facebook users without the users' permission. This is just one of many scandals that Facebook has had to weather recently, including recent criticism over the role it played in the 2016 election. With the #DeleteFacebook movement gaining momentum, and brands such as Tesla and Pep Boys removing their company pages from the platform, Facebook is facing a massive PR nightmare.

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May 19, 2017

Second only to my passion for healthcare, is my love for my favorite TV shows. While television can provide an escape from the craziness of the world, as a PR professional, I often find myself walking away from an episode with key takeaways to apply to the work I do here at Aria Marketing. Believe it or not, Netflix is a treasure trove of content on public relations. Here are four PR lessons we can learn from hit TV shows.

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April 28, 2017

Another day, another traveler removed from a plane for seemingly ridiculous reasons, and a statement from the airline that leaves me scratching my head: ‘Our flight crews are extensively trained to ensure the safety and security of all customers.’


Is that really the best we can do? Especially given the hyper-focus in social and news media right now on how airlines treat their passengers?


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