I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.

Second only to my passion for healthcare, is my love for my favorite TV shows. While television can provide an escape from the craziness of the world, as a PR professional, I often find myself walking away from an episode with key takeaways to apply to the work I do here at Aria Marketing. Believe it or not, Netflix is a treasure trove of content on public relations. Here are four PR lessons we can learn from hit TV shows.

Social distancing orders have forced companies to work remotely and re-evaluate the way they do business. The world of media relations is no different, with many reporters now primarily conducting interviews via phone or video (Zoom, Skype, etc.). The Aria team has been working with clients to prepare them for successful remote interviews over the past few months, so we wanted to share some tips for nailing the virtual video interview.