The Aria team took a break (mostly) from the world of health IT PR for a full two weeks this holiday season. After a year of hard work, a crazy pandemic, and a transition to WFH, we took some well-deserved time to relax. Read about the team’s much needed R&R over the holidays:

The Aria Marketing staff has spent the past seven months supporting our health IT clients from home amidst the ongoing COVID-19 pandemic. While working remotely has introduced us to many challenges, like issues with internet coverage, Zoom calls, homeschooling, and crowded households, the Aria team has found innovative ways to set themselves up for success at home. Hear from members of the Aria team below on best practices for working from home as well as what they miss most about our office:

COVID has had a huge impact on healthcare, and will continue to for years to come.  Some of the changes, like the ability to muster a massive response to a rapid influx of patients, are obvious, but others are more subtle and unexpected.  From my perspective, working primarily with technology companies seeking to help health systems, health plans and other stakeholders innovate and evolve, I have seen some very interesting changes in where healthcare decision-makers are shifting their attention and investing their money and resources.

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.