The entire world is experiencing the effects of the coronavirus pandemic as it is impacting every facet of our lives from our jobs, to the way we shop for groceries, to social engagements and more. In particular, the content of the news has changed with the majority of information now being shared through the lens of COVID-19. As a healthcare PR agency, Aria is uniquely positioned to support our healthcare clients (who provide services across the industry) during this period of uncertainty.

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.