While we were unable to join last week’s HITMC chat on virtual events, we were so interested in the topic that we were inspired to sit down with our client, Elizabeth Glaser, AVP of Strategic Marketing at 2bPrecise, a precision medicine software company, to discuss what it takes to run a successful virtual event in the healthcare IT world.

Read on for insights about how she develops webinars for 2bPrecise and attracts attendees, and what she thinks the future of events will look like in a post-COVID world.

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.