August 26, 2021

As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?


If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.


Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.

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March 9, 2018

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

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November 15, 2017

Top Tips for Designing a PR Agency Office Space


It seems like just yesterday that I was spending my days sorting through paint swatches and rug samples and testing out the latest ergonomically-designed desk chair (in addition to writing press releases, of course). But in fact, this month marks the third anniversary of our big move to a new office space located in an old mill in Newton’s Nonantum neighborhood. And, even more significantly, it marks three years since we officially became “the New Aria.”


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August 23, 2018

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

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February 21, 2019

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

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August 9, 2018

By Kahler Buckley

Here at Aria we haven’t let our summer fun (or Summer Fridays) stop us from securing top-notch results for our clients! Scroll down to see our top highlights for the month of July:

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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July 12, 2018

By Kelsey Pearse

The temperatures in Boston certainly hit some record highs in June, and adding to the heat, our clients had some sizzling results all month long. So grab your sunglasses and take a look at some our top client wins throughout the month of June:

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March 25, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

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October 10, 2019

Most people know that October marks breast cancer awareness month, though for all too many of us, breast cancer is something we are aware of year round. Whether we are battling the disease, supporting a family member who is, or taking steps to ensure proper screening, we are inundated with reminders that the risk of breast cancer is very real.

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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November 6, 2018

By Madeleine Smith

No tricks here—it was a treat to see so many positive results for Aria’s clients in October! Scroll to see the best of our clients’ biggest wins this past month:

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July 2, 2021

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

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June 17, 2020

While we were unable to join last week’s HITMC chat on virtual events, we were so interested in the topic that we were inspired to sit down with our client, Elizabeth Glaser, AVP of Strategic Marketing at 2bPrecise, a precision medicine software company, to discuss what it takes to run a successful virtual event in the healthcare IT world.


Read on for insights about how she develops webinars for 2bPrecise and attracts attendees, and what she thinks the future of events will look like in a post-COVID world.


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May 20, 2016

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

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May 28, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

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