For the 7^th consecutive year, our client Kyruus is hosting its Annual Thought Leadership on Access Symposium (ATLAS), an event that brings together health system and hospital leaders from across the country to collaborate on transforming patient access and the patient experience. Like many other events, ATLAS is going to be conducted virtually this year.  This setting actually allows Kyruus to bring in even more experts from across the industry, including C-level executives from top U.S. health systems like Banner Health, Geisinger, and Providence. Some other agenda highlights include:

If you are new to the healthcare industry, one thing you realize very quickly is that there are a TON of industry events. From national tradeshows like HIMSS, to company user group forums, there seems to be a different conference taking place almost every day, which can make it a challenge for your event to stand out from the crowd.

When our clients host an event, they turn to Aria to break through the noise with a PR and media strategy designed to increase awareness of, and drive attendance to, their event. Whether the event is a new office opening, an expert panel or a full-blown three-day conference, there are some proven best practices healthcare IT companies can leverage to get the most PR value and media coverage for the event: