The Aria team is sad to say goodbye to summer, but as the warm days fade away we can look back on some of the great milestones Aria reached in August, such as the celebration of our 20^th Anniversary, the launch of our new wellness initiative, and the continued great coverage we’ve secured for our clients. Check out our clients’ highlights from August below:

As PR professionals, it’s our job to stay on top of the news so that we can find relevant story angles and leverage hot topics to guide our media relations outreach for clients. In the healthcare space, we are fortunate to have a number of great publications we read and work with every day, including Healthcare IT News, Becker’s Hospital Review and Medical Economics, to name a few.

But, besides reading the trades every day, there are other traditional and non-traditional outlets we turn to to learn more about the politics of healthcare, to take a deeper dive on a particular topic or to get the breaking news as it happens. Here are some of the sources we tap to stay “in the know” on all the latest and greatest issues in healthcare:

While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!

With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:

When it comes to new media, we here at Aria are big fans of podcasts, and we are obviously not alone as new podcasts continue to pop up all the time. Podcasts are a great way for our healthcare IT clients to share their messages, thought leadership and provide valuable insights on timely issues. As PR practitioners, it is our job to make sure our clients are well-prepared for any and all media opportunities. In that spirit, for any of our readers who may one day participate in a podcast, see our below tips and best practices to prepare: