After spraining my ankle in August, I started going to see Matthew Kraft, PT, DPT at Baystate Physical Therapy on a weekly basis to rehab my newly sprained ankle as well as strengthen my other previously broken ankle. He worked wonders and got me up and running (literally) – and also provided such great tips for addressing other bodily pains I was experiencing.

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

Wow, it feels like just yesterday I was Googling “how to pronounce interoperability” while Ubering to my first interview for an internship with Aria Marketing. Not only did I think I would never figure out the correct pronunciation, but I also never could have imagined what the following two years (and counting) had in store.

Prior to my college graduation this past December, I had the opportunity to work as an intern at Aria Marketing for eight months. During that time, I was able to not only explore the world of healthcare PR, but also gain first-hand experience working in an active marketing agency. Communicating with reporters, drafting monthly reports, and tracking events/awards were a few of my daily tasks that allowed me to expand and enhance my skills learned in college. It was even more exciting to learn that, at the end of my internship, Aria wanted to offer me a full-time Account Coordinator position. There is nothing more satisfying than knowing you have a job waiting for you right after college.

If I had to sum up the goals for The Pitch, I would say that they are:

• Provide useful information that helps healthcare marketing and PR professionals to do their work.
• Give our clients, employees, prospects and prospective employees a closer look at who we are, what we are interested in and what life is like at Aria.

As we tread uncharted waters amid the coronavirus outbreak, many of us are all dealing with very serious anxieties related to infection risk, a continued economic downturn, and more. To make things more complex, we are largely cutting ourselves off from most in-person human contact.

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

Every so often we like to use our blog to highlight our amazing partners. One such partner is our go-to freelance writer, Maggie Van Dyke. We’ve worked with Maggie for years to produce compelling content for our clients, which has appeared in a number of top-tier publications. We asked Maggie if she could provide our readers with some tips to combat something we all struggle with in this industry at one time or another: writer’s block. Please enjoy these “insider tips” provided by Maggie, and another one of our star freelance writers, Jeni Williams: