October 13, 2017

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.

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October 3, 2019

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

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September 15, 2017

I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.

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September 14, 2018

As summer turns into fall and we trade our iced coffees in for pumpkin spiced lattes, we want to take some time to reminisce on all of the ways Aria team members took advantage of #SummerFridays. Yes that’s right, summer Fridays! Here at Aria, each employee gets every other Friday off throughout July and August (talk about a work perk!)


I recently surveyed my colleagues to see how they spent their extra days off this summer and included some of their summer Friday highlights below:


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October 6, 2017

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.


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May 15, 2018

I am very excited to introduce our “Pitch” followers to one of Aria’s newest employees, Lindsey Honig. Lindsey was hired as an Account Executive, and she will be responsible for things like managing speakers’ bureaus and awards programs, running social media initiatives, and executing media relations strategies. Now that Lindsey has survived her first couple of weeks at Aria (and, says she wants to stay!), I thought it would be a good time to sit down with her and get to know her a little bit better. Since she has already sat through enough Aria interviews, I figured a one-minute ‘speed dating’-type interview, a la Watch What Happens Live, would be fun. Here we go!

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January 20, 2017

Celebrities are doing it, your kids are doing it, the media is doing it, and even the president is doing it! These days, it seems like everyone is communicating in 160 characters or less. But should your business be #tweeting? We get this question a lot from our healthcare IT clients, and the answer is “yes” – as long as you are tweeting strategically. Companies from every industry are now utilizing Twitter to increase brand awareness and connect with target audiences. Here are the top six reasons why we think your healthcare company should get a handle (Twitter handle that is) on the popular social media platform:

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May 20, 2016

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

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March 1, 2018

Prior to my college graduation this past December, I had the opportunity to work as an intern at Aria Marketing for eight months. During that time, I was able to not only explore the world of healthcare PR, but also gain first-hand experience working in an active marketing agency. Communicating with reporters, drafting monthly reports, and tracking events/awards were a few of my daily tasks that allowed me to expand and enhance my skills learned in college. It was even more exciting to learn that, at the end of my internship, Aria wanted to offer me a full-time Account Coordinator position. There is nothing more satisfying than knowing you have a job waiting for you right after college.

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June 15, 2015

By Scott Collins

If I had to sum up the goals for The Pitch, I would say that they are:


  • Provide useful information that helps healthcare marketing and PR professionals to do their work.
  • Give our clients, employees, prospects and prospective employees a closer look at who we are, what we are interested in and what life is like at Aria.
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January 4, 2018

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

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June 13, 2018

Every so often we like to use our blog to highlight our amazing partners. One such partner is our go-to freelance writer, Maggie Van Dyke. We’ve worked with Maggie for years to produce compelling content for our clients, which has appeared in a number of top-tier publications. We asked Maggie if she could provide our readers with some tips to combat something we all struggle with in this industry at one time or another: writer’s block. Please enjoy these “insider tips” provided by Maggie, and another one of our star freelance writers, Jeni Williams:

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