June 14, 2017

I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.

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March 9, 2018

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

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March 13, 2019

February may be the shortest month of the year, but that didn’t stop Team Aria from securing top-notch results for our clients! From landing coverage of our clients’ news in top healthcare books to securing a record number of meetings at HIMSS19 with the industry’s top reporters and analysts, below are just a few of our clients’ February wins:

 

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September 20, 2016

Summer is officially over this week and the season of pumpkin spiced lattes, flannel sweaters and fall foliage is upon us. While the warm weather may be leaving us, there’s still plenty of time to enjoy the sights of Boston before winter hits. If you are looking for things to do in Boston this fall, check out the following fun (and free) activities happening around town in October and November:

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February 16, 2018

Meet the newest member of the Aria team, Senior Account Executive, Antonia Rutter. I was eager to learn more about Antonia, so I decided to ask some questions to get to know her better. In this blog, I’ll share some of what I learned:  

 

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September 20, 2018

Our team continues to expand, and now it is time to introduce our three newest Aria recruits. I learned a lot about them, from their favorite ice cream flavor, to what their favorite place in the world is! Now it is my pleasure to introduce Erica Navar (Account Executive), Julia Dakhlia (Account Coordinator) and Caroline Dragonetti (Intern).

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August 25, 2015

A blog can be a great resource for getting an individual or a company’s thought leadership out into the world, but getting started can be a bit daunting. At Aria, we advise, assist and draft blog posts for our clients regularly, so we thought we’d share some tips that you can leverage to craft and promote your blog.

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February 9, 2018

By Larisa Bowser

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

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February 21, 2019

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

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August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 11, 2017

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

 

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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July 12, 2018

By Kelsey Pearse

The temperatures in Boston certainly hit some record highs in June, and adding to the heat, our clients had some sizzling results all month long. So grab your sunglasses and take a look at some our top client wins throughout the month of June:

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March 3, 2016

It was during college that I first became interested in the public relations field, so I decided to major in PR. I took all of the required courses and four years later at graduation, I “strutted my stuff” across the stage and assumed I would have a PR job lined up within a matter of weeks. However, a year and a half and multiple interviews later, I found myself still without a PR job. I was told time and time again that I lacked ‘real world’ experience as I never held a PR internship during college, so I began looking for the right PR internship, willing to put in my time and get more experience in order to one day fulfill my dream of working at a PR agency. Soon thereafter, I discovered Aria was looking for a full-time intern so I reached out, interviewed, and got the job!

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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June 9, 2017

The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.

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August 22, 2018

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

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July 26, 2016

If you follow us on social media, you know that at Aria, we love to celebrate any and all major milestones. Well, we recently celebrated an old one… oops, I mean “a big one,” as our President, Scott Collins, just hit the big 5-0! In honor of Scott’s birthday, we asked him to share some little known facts about himself:

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June 28, 2017

As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA.  Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.

 

So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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