Nothing like a pandemic to highlight the importance of maintaining cleanliness and good hygiene, huh? I like to think of myself as a trailblazer as I’ve always been a stickler for copious hand-washing (as my children would undoubtedly attest to). And, lucky for me, my wife Melissa is pretty into cleaning as well. In fact, she just happens to be the Chief Cleaning Officer of MaidPro, a residential cleaning franchise with locations across North America. As a nationally recognized authority on cleaning, Melissa has been featured in numerous national media outlets from Martha Stewart and realsimple to the Washington Post. Lately, she’s been hard at work on the frontlines of the cleaning industry’s response to COVID-19. So, who better to recruit to answer some of the Aria staff’s most pressing cleaning questions? Take it away, Melissa!

Though the healthcare industry is typically slower than others to modernize, most healthcare IT companies have taken the leap and fully embraced the power of social media. At Aria Marketing, we manage social media accounts for many of our clients, including precision medicine company 2bPrecise. More recently, spurred on by the pandemic, we’ve delved into some paid social media campaigns in an effort to better target an audience and drive engagement.

One of the great things about Aria Marketing is that we get to work with so many technology companies doing amazing things for patients, providers, and the healthcare system in general. One such client is eVideon, a Michigan-based company providing hospitals with interactive patient engagement and digital workflow solutions.

Interoperability has been a priority and pain point in the healthcare IT space for years, but when ONC started enforcing the long-awaited information-blocking rule in early April 2021, it became mission critical for the industry – and for Aria client Life Image.

It is no question how much COVID-19 has reminded us just how important life sciences and drug creation can be. Moreover, the companies developing these life changing drugs need the support and technology to perform impactfully. 

Our client, Sensyne Health, is always innovating in the world of healthcare IT and medical research. Known as the ethical AI company, Sensyne gathers, curates and analyses clinical data, primarily de-identified patient records, to develop insights for drug creators and health systems in order to improve patient care and accelerate medical research.

Recently, Sensyne launched its new patient data analytics platform, SENSIGHT, which democratizes key aspects of life sciences research by providing access to a massive data set across a range of different disease areas. One of our first approaches to this launch included identifying the parts of SENSIGHT that would be most interesting to Sensyne’s target audiences. We wanted to share the ways the database will elevate access to de-identified data insights for clinicians and drugmakers, helping them to make drugs to benefit people like you and me. Below are the components of SENSIGHT we felt would be attractive for Sensyne’s key stakeholders.

Privacy

• As the ethical AI company, Sensyne understands and has pioneered the necessity of patient data privacy.
• That is why SENSIGHT is built on a rapidly growing de-identified patient data set created from research partnerships.

Growing Dataset

• The platform has launched with access to a 2M de-identified data set and is expected to grow to 10M by the end of the year.
• It is not just quantity that is increasing, but the types of disease areas that will be added throughout the year within the platform.

Collaboration

• Subscribers can communicate with each other using the service, which provides the space for a virtual scientific research network.
• This network of healthcare professionals will create a community and make way for further development and innovation.

By including these messages in our pitch, we displayed how SENSIGHT can provide the insights to support the development for life-changing drug discovery, and the media seemed to agree. We were able to secure a stream of coverage in key publications like FierceBiotech and PharmaVoice.

If you or your company are interested in elevating your brand through PR, you can reach out to Scott Collins at scollins@ariamarketing.com and we can talk about how our team can help you. You can also follow us on Twitter and LinkedIn to stay up to date on everything Aria.

There are many opportunities in healthcare journalism for thought leaders to contribute content. Healthcare reporters are continuously soliciting bylined articles from healthcare industry thought leaders and experts to keep up with the content demand of digital media. As a healthcare focused public relations agency our goal is to amplify our client’s thought leadership platform and we see the byline article as one of the greatest ways to do so as they enable experts to directly communicate their insights and expertise in their own words to their desired audience. In general, contributed content – like a bylined article – is an excellent way for the client to control their message and eliminates opportunities for outside biases and perspectives. That said, publications and editors often have very specific criteria and sometimes unspoken expectations that contributed content must adhere to. Below we’ve shared the top three best practices to consider when drafting a byline or any other kind of contributed content.

Welcome to Corner Office – a new series on The Pitch featuring a Q&A with our President Scott Collins. For our inaugural column, we sat down with Scott to talk about healthcare trends that will capture the media’s attention in 2019.

Like many others, we at Aria Marketing have been teleworking since COVID-19 hit Massachusetts in early March. While this has certainly taken some getting used to, we are amongst the lucky ones as working from home as a B2B PR professional is pretty easy to do—all we need are our laptops, phones, and some space to get our creative PR juices flowing. And, while there are certainly challenges to this set-up (homeschool being the biggie for me!), there is one silver lining: more time for cooking!

As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?

If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.

Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.

I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.

March 5^th, 2020 was a significant day for Aria Marketing, our fellow PR practitioners, and the Healthcare industry in general. This was the day that the HIMSS annual conference was canceled for the first time in the show’s 58-year history, ushering in a dramatic change in the trade show landscape as, one by one, all the conferences we had attended for years were canceled, postponed, or rescheduled as virtual events due to COVID-19.

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

February may be the shortest month of the year, but that didn’t stop Team Aria from securing top-notch results for our clients! From landing coverage of our clients’ news in top healthcare books to securing a record number of meetings at HIMSS19 with the industry’s top reporters and analysts, below are just a few of our clients’ February wins:

Summer is officially over this week and the season of pumpkin spiced lattes, flannel sweaters and fall foliage is upon us. While the warm weather may be leaving us, there’s still plenty of time to enjoy the sights of Boston before winter hits. If you are looking for things to do in Boston this fall, check out the following fun (and free) activities happening around town in October and November:

Just because Aria has (temporarily) gone virtual, that doesn’t mean we left our love of good eats at the office (though, we really, really miss Amarin)! Now that we have entered Phase 3 of the quarantine here in Massachusetts, more dining options are becoming available to us, which helps to take the sting out of this whole “working from home” thing – just a bit. Restaurants have taken a huge hit during this pandemic, and many will not survive the year without the increased support of their local communities. In that vein, I wanted to take an opportunity to profile a few of our team’s local favorite restaurants that are doing their part to keep the Aria crew nourished. Check them out!

Meet the newest member of the Aria team, Senior Account Executive, Antonia Rutter. I was eager to learn more about Antonia, so I decided to ask some questions to get to know her better. In this blog, I’ll share some of what I learned:  

Our team continues to expand, and now it is time to introduce our three newest Aria recruits. I learned a lot about them, from their favorite ice cream flavor, to what their favorite place in the world is! Now it is my pleasure to introduce Erica Navar (Account Executive), Julia Dakhlia (Account Coordinator) and Caroline Dragonetti (Intern).

2020 is a year for the record books (thanks COVID-19). As healthcare PR professionals, we will always remember 2020 as the year that the HIMSS annual conference was cancelled for the first time ever. While the cancellation of HIMSS20 was a painful blow for both our clients and the Aria team, we can all start looking forward to HIMSS21, which is scheduled to take place August 9–13, 2021 in Las Vegas. With the 2021 date set, it is time to start thinking about HIMSS speaking proposals (the speaking portal officially opens October 5).

A blog can be a great resource for getting an individual or a company’s thought leadership out into the world, but getting started can be a bit daunting. At Aria, we advise, assist and draft blog posts for our clients regularly, so we thought we’d share some tips that you can leverage to craft and promote your blog.

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions: