While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.

The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come.  However, there have been some silver linings, such as less pollution, normalization of remote work, accelerated use of telemedicine.  In our work, we have also seen a real boost for health care PR and thought leadership.  Healthcare and the ideas and technologies that make it work have become headline news, and while our clients have benefitted from the 24/7 COVID-19 news focus, we are starting to see the total dominance of that issue in the media begin to give way to interest in other stories.  As a result, we are working with our clients to start preparing to adapt their strategies to a next phase, where it’s not “all pandemic all the time,” and other news and ideas can get attention.

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

Anniversaries are a big deal at Aria. We know that working at a PR agency can be challenging and we pride ourselves on offering our staff an awesome work environment and great perks that makes them want to stick around for years. Regardless of whether it is your one year anniversary or your 15 year anniversary, we celebrate our employees – and our anniversary awards program is just one of the many ways we do so!

We’ve had a slew of anniversaries over the last few months (including my own!) as we’ve retained 93% our staff in 2019, so we thought this would be the perfect time to shine a light on some of the anniversary rewards our employees have selected recently.

Over the past 15 years, LinkedIn has changed the way people network, interact with their professional audience and even apply/recruit for job openings. With more than 500 million professionals actively using the site, getting your company onboard should be a no-brainer. While we can digress into a number of different uses of this professional platform, this blog will focus on our top recommendations for leveraging LinkedIn for your organization.