June 8, 2018

By Risha Tyagi

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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January 24, 2020

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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October 5, 2018

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

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April 18, 2019

Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!

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September 27, 2019

Interoperability is a consistently hot topic in healthcare, and as a PR firm specializing in healthcare IT thought leadership PR and marketing, we often find ourselves thinking and writing about its potential industry impact.

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April 11, 2019

By Kelsey Pearse

While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!

 

With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:

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March 29, 2019

As a PR agency that specializes in healthcare, we rely on Twitter as a way to stay up to speed on all of the breaking news and policy changes that occur on an hourly basis in today’s 24/7 media world. More than that, Twitter is also a way for us to show our personality, engage with other industry experts, debate a hot topic, or take ourselves a little less seriously. Whether you are looking for a way to stay up to date on the latest news in healthcare IT or looking for a little entertainment, here are some of the Aria team’s favorite Twitter accounts:

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October 24, 2019

Why the Biggest Threat to Your Health Could Be Cybercrime

 

October is National Cybersecurity Awareness Month. While companies across all industries ought to be concerned with protecting data, it is particularly important to do so in healthcare. For nearly ten years, Aria has served as the public relations agency of record for CynergisTek, a leader in cybersecurity, privacy, and compliance in healthcare. As a result, we’ve become particularly attuned to the various risks and threats that healthcare providers, health IT companies, and patients face every day. Here are a few reasons why healthcare organizations need to prioritize the privacy and security of the data they manage, this month and beyond:

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May 28, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

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November 20, 2020

The change of administration resulting from the November election will surely have big implications for the healthcare industry.  Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question.  With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.

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May 26, 2017

Over the past 15 years, LinkedIn has changed the way people network, interact with their professional audience and even apply/recruit for job openings. With more than 500 million professionals actively using the site, getting your company onboard should be a no-brainer. While we can digress into a number of different uses of this professional platform, this blog will focus on our top recommendations for leveraging LinkedIn for your organization.

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