Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

The need for better cognitive treatment processes in the US and beyond is urgent. Today, over 6 million Americans aged 65 and older live with Alzheimer’s or another form of dementia and 1 in 3 seniors will die with the disease. Experts expect that figure to more than double by 2050. We all know that a healthy body starts with a healthy mind—so, why are cognitive health screenings less prioritized than cardiovascular or cancer screenings?

One of Aria’s newest clients, Linus Health, aims to disrupt cognitive care by integrating AI with proactive early detection and intervention methods to detect and curb the progression of cognitive decline up to 10 years before symptoms present. Founded by David Bates, Ph.D. and Alvaro Pascual-Leone, M.D., Ph.D., Linus utilizes digital biomarkers to reveal subtle signals of cognitive issues that are invisible to the human eye. Its flagship solution, the DCTclock, is a next-generation digital evaluation tool that, after more than ten years of development at MIT and Lahey Medical Center, has been reviewed in over a dozen research publications and is proven effective in identifying the beginning of Alzheimer’s disease pathology in patients with no outward symptoms. The DCTclock was one of TIME's 100 Best Inventions of 2021. The company’s healthcare delivery platform, which includes the DCTclock, provides a tried-and-true approach to aid with early detection, granting clinical insights for healthcare professionals as well as tailored action plans for patients.

Linus Health engaged Aria to support its thought leadership development via a comprehensive media relations program that emphasizes the power of AI and digital tools to help detect dementia early and help guide clinicians in identifying patient-specific recommendations. We have also been working to raise awareness of the critical nature of early detection and early interventions while there is still time to slow decline. To date, Aria has secured many prominent placements including:

• Healthcare Business Today byline from David Bates on long Covid-Alzheimer’s link
• HIT Consultant byline from VP, Interventional Therapy Dr. Joyce Gomes-Osman, Ph.D. on making the case for early intervention and detection

• Neurology Live interview with Dr. Alvaro Pascual-Leone to discuss AAIC research findings and how they influence the way neurologists care for late-life patients

• MedCity byline from Dr. Joyce Gomes-Osman explaining how lifestyle changes are more effective and sustainable than any dementia drug available on the market today

Aria has helped Linus capitalize on all of its growth and accomplishments by helping the company win multiple awards recognizing its successes in 2022. Linus was named by Boston Business Journal as one of the Largest Healthtech Companies in Massachusetts and was also recognized for its fast growth in BostInno's 2022 Fire Awards in the Medtech and Healthtech category. The company also won Technology of the Year in the Healthcare Tech category for Mass TLC's Tech Top 50.

As the healthcare industry continues to seek out better detection and treatment options for patients with cognitive disorders, the advancement of digital biomarkers and digitally enabled solutions will drive clinical research and patient care in the years ahead. We're excited to continue collaborating with Linus Health and promoting its mission to a broad audience, and ultimately move the needle on the significance of regular proactive cognitive screening and improve cognitive assessment methods in the world's battle against Alzheimer's and dementia.

If you or your company are interested in elevating your brand through public relations, please contact Scott Collins at scollins@ariamarketing.com so we can discuss our strategy and how we can create a plan that meets your goals. As always, you can also keep up with Aria on Twitter and LinkedIn. If you’re interested in learning more about Linus Health and want to follow their upcoming announcements, you can find them on Twitter and LinkedIn or visit their website at linushealth.com.

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

Welcoming in a new year is an excellent time to think about what went well, what didn't, and what we can do to improve the next 12 months. Similarly to how we strategize to be more impactful with our healthcare IT work, we use the new year to strategize and come up with new ways to maximize our own health and wellness. A few years ago, we had the idea to close our offices the week between Christmas and New Year’s; a perk for which we are all still very grateful.

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!

Interoperability is a consistently hot topic in healthcare, and as a PR firm specializing in healthcare IT thought leadership PR and marketing, we often find ourselves thinking and writing about its potential industry impact.

While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!

With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:

As a PR agency that specializes in healthcare, we rely on Twitter as a way to stay up to speed on all of the breaking news and policy changes that occur on an hourly basis in today’s 24/7 media world. More than that, Twitter is also a way for us to show our personality, engage with other industry experts, debate a hot topic, or take ourselves a little less seriously. Whether you are looking for a way to stay up to date on the latest news in healthcare IT or looking for a little entertainment, here are some of the Aria team’s favorite Twitter accounts:

Why the Biggest Threat to Your Health Could Be Cybercrime

October is National Cybersecurity Awareness Month. While companies across all industries ought to be concerned with protecting data, it is particularly important to do so in healthcare. For nearly ten years, Aria has served as the public relations agency of record for CynergisTek, a leader in cybersecurity, privacy, and compliance in healthcare. As a result, we’ve become particularly attuned to the various risks and threats that healthcare providers, health IT companies, and patients face every day. Here are a few reasons why healthcare organizations need to prioritize the privacy and security of the data they manage, this month and beyond:

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

The change of administration resulting from the November election will surely have big implications for the healthcare industry.  Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question.  With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.

Over the past 15 years, LinkedIn has changed the way people network, interact with their professional audience and even apply/recruit for job openings. With more than 500 million professionals actively using the site, getting your company onboard should be a no-brainer. While we can digress into a number of different uses of this professional platform, this blog will focus on our top recommendations for leveraging LinkedIn for your organization.