Healthcare is a fascinating field for public relations pros like us, but 2020 proved especially riveting as the COVID-19 health crisis wreaked havoc across the globe. Our clients’ important conferences – and live PR opportunities – were canceled to avoid virus spread, and every day brought another news cycle saturated with challenges for the healthcare industry. Though we had to do some outside of the box thinking and ramp up on all things pandemic overnight, the Aria team secured press opportunities for our clients’ to shine through even the most pervasive doom scrolling.

The Aria Marketing staff has spent the past seven months supporting our health IT clients from home amidst the ongoing COVID-19 pandemic. While working remotely has introduced us to many challenges, like issues with internet coverage, Zoom calls, homeschooling, and crowded households, the Aria team has found innovative ways to set themselves up for success at home. Hear from members of the Aria team below on best practices for working from home as well as what they miss most about our office:

This summer is flying by!  But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

Though the healthcare industry is typically slower than others to modernize, most healthcare IT companies have taken the leap and fully embraced the power of social media. At Aria Marketing, we manage social media accounts for many of our clients, including precision medicine company 2bPrecise. More recently, spurred on by the pandemic, we’ve delved into some paid social media campaigns in an effort to better target an audience and drive engagement.

One of the great things about Aria Marketing is that we get to work with so many technology companies doing amazing things for patients, providers, and the healthcare system in general. One such client is eVideon, a Michigan-based company providing hospitals with interactive patient engagement and digital workflow solutions.

As a healthcare public relations agency, Aria has closely observed the pandemic’s impact on the healthcare industry and the swift response from health IT organizations. Many of our clients have done PR around COVID-19, including a recent example with our client Kyruus, which offers provider search and scheduling solutions for healthcare organizations.

Interoperability has been a priority and pain point in the healthcare IT space for years, but when ONC started enforcing the long-awaited information-blocking rule in early April 2021, it became mission critical for the industry – and for Aria client Life Image.

Welcome to Corner Office – a new series on The Pitch featuring a Q&A with our President Scott Collins. For our inaugural column, we sat down with Scott to talk about healthcare trends that will capture the media’s attention in 2019.

As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?

If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.

Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

Drink Options for the New Normal in Office Bonding

Happy hours are a beloved tradition at Aria, and as public relations professionals, we like our drinks with a twist of creativity. Before the COVID-19 pandemic, Aria team members would host in-office, themed happy hours complete with a spread to satisfy our foodie tendencies and décor to bring it all together. (A few memorable ones include the college party and Friends-inspired happy hours.)

If you are new to the healthcare industry, one thing you realize very quickly is that there are a TON of industry events. From national tradeshows like HIMSS, to company user group forums, there seems to be a different conference taking place almost every day, which can make it a challenge for your event to stand out from the crowd.

When our clients host an event, they turn to Aria to break through the noise with a PR and media strategy designed to increase awareness of, and drive attendance to, their event. Whether the event is a new office opening, an expert panel or a full-blown three-day conference, there are some proven best practices healthcare IT companies can leverage to get the most PR value and media coverage for the event:

This week is U.S. National Health IT week (#NHITweek), a movement organized by HIMSS and the Institute for e-Policy that focuses on sharing stories and raising awareness of the real-world impact of healthcare information technology. NHIT Week engages constituents, including congressional, federal, and state agencies; healthcare providers; non-profit organizations; and vendors, to host both virtual and live events with the sole purpose of amplifying conversations around the power of healthcare IT.

As an agency centered on healthcare IT, NHIT Week is singularly important to us. This weeklong initiative aims, as we do every day, to demonstrate the universal value of healthcare IT and its significance to the betterment of every single community.

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

It may have taken until the end of June to reach warm, summer temperatures, but unlike Mother Nature, Aria didn’t wait to heat things up as we secured top-notch coverage for our clients throughout the month. Check out our clients’ top wins from June below: