November 10, 2017

By Kelsey Pearse

Halloween came and went, and on top of the plentiful amount of candy in the Aria office, we also secured some sweet results for our clients. So before we trade in our candy for stuffing and mashed potatoes, we wanted to share some of our top PR wins for the month of October.  

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June 30, 2016

This week, our team jetted to Vegas for Aria’s second biggest industry trade show of the year, HFMA ANI. As we announced in our latest press release, Aria represented seven leading healthcare finance and technology companies at the show, including Craneware, Docent Health and Capto. Aside from eating some great food and doing a little gambling, our crew spent their time running around the event floor staffing media interviews, attending sessions, and taking part in all the onsite action. Check out some of our client highlights from the show:

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January 26, 2018

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

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April 28, 2017

Another day, another traveler removed from a plane for seemingly ridiculous reasons, and a statement from the airline that leaves me scratching my head: ‘Our flight crews are extensively trained to ensure the safety and security of all customers.’

 

Is that really the best we can do? Especially given the hyper-focus in social and news media right now on how airlines treat their passengers?

 

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October 5, 2018

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

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September 15, 2017

I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.

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June 4, 2021

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

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April 11, 2019

By Kelsey Pearse

While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!

 

With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:

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October 31, 2016

Happy Halloween! As Halloween is the time to share horror stories, we here at Aria came together to discuss the scariest and most ghastly PR nightmares we’ve seen this year. Bad press can kill, and as PR pros, we got the goosebumps watching these eights stories unfold this year:

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December 20, 2016

Six months ago, Aria Marketing welcomed me with open arms as a new-to-the-industry intern to join their team of PR pro’s, and I have been grateful for that moment every day since. Coming in with little knowledge of healthcare IT, and limited PR experience, Aria Marketing showed me the ropes and introduced me to the ever-changing world of healthcare PR. 

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May 1, 2020

The entire world is experiencing the effects of the coronavirus pandemic as it is impacting every facet of our lives from our jobs, to the way we shop for groceries, to social engagements and more. In particular, the content of the news has changed with the majority of information now being shared through the lens of COVID-19. As a healthcare PR agency, Aria is uniquely positioned to support our healthcare clients (who provide services across the industry) during this period of uncertainty.

 

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February 26, 2021

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

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May 24, 2016

A couple of weeks ago, a few members of our team attended the annual Thrive Summit, put on by our client, Virgin Pulse. This three-day conference was jam-packed with inspiring wellness messages delivered through motivating keynotes, client testimonials and other informative sessions. Here are some of our takeaways and highlights.

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March 1, 2018

Prior to my college graduation this past December, I had the opportunity to work as an intern at Aria Marketing for eight months. During that time, I was able to not only explore the world of healthcare PR, but also gain first-hand experience working in an active marketing agency. Communicating with reporters, drafting monthly reports, and tracking events/awards were a few of my daily tasks that allowed me to expand and enhance my skills learned in college. It was even more exciting to learn that, at the end of my internship, Aria wanted to offer me a full-time Account Coordinator position. There is nothing more satisfying than knowing you have a job waiting for you right after college.

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January 4, 2018

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

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November 20, 2020

The change of administration resulting from the November election will surely have big implications for the healthcare industry.  Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question.  With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.

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July 26, 2017

I started working at Aria Marketing just over a month ago, and one of the first things that impressed me about the company is that there are so many people who have become “Aria lifers” (Scott, Jessica, Ross, Nancy, Chanel and Katie). So, I set out to find out what keeps people at this PR agency. Is it the #BreakfastWednesdays (a habit hard to break, once you get used to it), the diversity that each one of Aria’s clients brings to the table, the continuously evolving and exciting field of healthcare, the energetic and passionate  team, or Aria’s monthly #HappyHour event? To get to the bottom of the “Aria lifer” trend, I decided to go right to the source(s). Here’s what they had to say:

 

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March 10, 2020

Anniversaries are a big deal at Aria. We know that working at a PR agency can be challenging and we pride ourselves on offering our staff an awesome work environment and great perks that makes them want to stick around for years. Regardless of whether it is your one year anniversary or your 15 year anniversary, we celebrate our employees – and our anniversary awards program is just one of the many ways we do so!

 

We’ve had a slew of anniversaries over the last few months (including my own!) as we’ve retained 93% our staff in 2019, so we thought this would be the perfect time to shine a light on some of the anniversary rewards our employees have selected recently.

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