August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 11, 2017

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:


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August 9, 2018

By Kahler Buckley

Here at Aria we haven’t let our summer fun (or Summer Fridays) stop us from securing top-notch results for our clients! Scroll down to see our top highlights for the month of July:

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August 22, 2018

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

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August 15, 2018

Last month, my fellow SAE Danielle Johns and I had the opportunity to attend INFLUENCEHER Week in the Seaport district in downtown Boston. Organized by the Massachusetts Innovation and Technology Exchange (MITX), the event featured an inspiring lineup of panels (one of which featured Julie Yoo, CSO and Co-Founder of Kyruus, one of Aria’s clients!), presentations, and workshops to promote and further women leaders and entrepreneurs in the technology industry.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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November 10, 2017

By Kelsey Pearse

Halloween came and went, and on top of the plentiful amount of candy in the Aria office, we also secured some sweet results for our clients. So before we trade in our candy for stuffing and mashed potatoes, we wanted to share some of our top PR wins for the month of October.  

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November 2, 2018

As Boston’s cold winter approaches, we’re offering a particularly warm welcome to Aria’s newest team member and North Carolinian, Madeleine Smith. Madeleine just joined the team in October as an account coordinator at Aria. During her first week, I sat down with Madeleine to learn about her passions, favorite music, and even her next hair style.  Read on to learn more!  

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January 26, 2018

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

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March 29, 2019

As a PR agency that specializes in healthcare, we rely on Twitter as a way to stay up to speed on all of the breaking news and policy changes that occur on an hourly basis in today’s 24/7 media world. More than that, Twitter is also a way for us to show our personality, engage with other industry experts, debate a hot topic, or take ourselves a little less seriously. Whether you are looking for a way to stay up to date on the latest news in healthcare IT or looking for a little entertainment, here are some of the Aria team’s favorite Twitter accounts:

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March 1, 2018

Prior to my college graduation this past December, I had the opportunity to work as an intern at Aria Marketing for eight months. During that time, I was able to not only explore the world of healthcare PR, but also gain first-hand experience working in an active marketing agency. Communicating with reporters, drafting monthly reports, and tracking events/awards were a few of my daily tasks that allowed me to expand and enhance my skills learned in college. It was even more exciting to learn that, at the end of my internship, Aria wanted to offer me a full-time Account Coordinator position. There is nothing more satisfying than knowing you have a job waiting for you right after college.

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June 15, 2015

By Scott Collins

If I had to sum up the goals for The Pitch, I would say that they are:


  • Provide useful information that helps healthcare marketing and PR professionals to do their work.
  • Give our clients, employees, prospects and prospective employees a closer look at who we are, what we are interested in and what life is like at Aria.
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January 4, 2018

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

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July 26, 2017

I started working at Aria Marketing just over a month ago, and one of the first things that impressed me about the company is that there are so many people who have become “Aria lifers” (Scott, Jessica, Ross, Nancy, Chanel and Katie). So, I set out to find out what keeps people at this PR agency. Is it the #BreakfastWednesdays (a habit hard to break, once you get used to it), the diversity that each one of Aria’s clients brings to the table, the continuously evolving and exciting field of healthcare, the energetic and passionate  team, or Aria’s monthly #HappyHour event? To get to the bottom of the “Aria lifer” trend, I decided to go right to the source(s). Here’s what they had to say:


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June 13, 2018

Every so often we like to use our blog to highlight our amazing partners. One such partner is our go-to freelance writer, Maggie Van Dyke. We’ve worked with Maggie for years to produce compelling content for our clients, which has appeared in a number of top-tier publications. We asked Maggie if she could provide our readers with some tips to combat something we all struggle with in this industry at one time or another: writer’s block. Please enjoy these “insider tips” provided by Maggie, and another one of our star freelance writers, Jeni Williams:

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