February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

February may be the shortest month of the year, but that didn’t stop Team Aria from securing top-notch results for our clients! From landing coverage of our clients’ news in top healthcare books to securing a record number of meetings at HIMSS19 with the industry’s top reporters and analysts, below are just a few of our clients’ February wins:

A blog can be a great resource for getting an individual or a company’s thought leadership out into the world, but getting started can be a bit daunting. At Aria, we advise, assist and draft blog posts for our clients regularly, so we thought we’d share some tips that you can leverage to craft and promote your blog.

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions:

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

Here at Aria we haven’t let our summer fun (or Summer Fridays) stop us from securing top-notch results for our clients! Scroll down to see our top highlights for the month of July:

As we all (should) know, social media is a valuable, even essential, tool for connecting businesses with a wider audience. At Aria Marketing, in addition to our public relations work, we lead social media programs for our healthcare clients, developing organic and paid content to boost sales and increase their digital reach. Through social media channels, our clients can share relevant news stories, promote recent coverage, and connect with other industry leaders. But, creating great social media content can only go so far; engagement from employees and a broader audience is needed to propel the content, and company, forward.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

One of the benefits of being a fully remote PR agency is that we can hire the best public relations executives from across the country rather than being constrained by one physical location. Aria’s latest addition to the team, account coordinator Jordan Needs, has the distinction of being our first team member residing in Utah! I was lucky enough to chat with Jordan to learn more about him and the journey that led him to Aria Marketing. Read on to find out more! 

Last month, my fellow SAE Danielle Johns and I had the opportunity to attend INFLUENCEHER Week in the Seaport district in downtown Boston. Organized by the Massachusetts Innovation and Technology Exchange (MITX), the event featured an inspiring lineup of panels (one of which featured Julie Yoo, CSO and Co-Founder of Kyruus, one of Aria’s clients!), presentations, and workshops to promote and further women leaders and entrepreneurs in the technology industry.

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

Halloween came and went, and on top of the plentiful amount of candy in the Aria office, we also secured some sweet results for our clients. So before we trade in our candy for stuffing and mashed potatoes, we wanted to share some of our top PR wins for the month of October.  

As Boston’s cold winter approaches, we’re offering a particularly warm welcome to Aria’s newest team member and North Carolinian, Madeleine Smith. Madeleine just joined the team in October as an account coordinator at Aria. During her first week, I sat down with Madeleine to learn about her passions, favorite music, and even her next hair style.  Read on to learn more!  

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.