April 22, 2021


Happy World Book Day! For those that weren’t aware, April 23, 2021 is World Book Day. World Book Day, also known as World Book and Copyright Day was created to promote reading, publishing, and copyright. Here at Aria Marketing, reading is an extremely important part of our day-to-day jobs. Whether it’s reading healthcare trade articles, local Boston news, national stories, social media, or blogs, this is how we continue to educate ourselves daily and stay on top of what’s happening in the healthcare IT space. In honor of this holiday, use the hashtags #WorldBookDay & #StayAtHome on social media.


How reading has increased during COVID-19

As you can imagine, during the pandemic, people have been reading more than ever. Whether it was due to losing a job, eliminating travel, or having no social obligations, reading has been a fulfilling hobby for many during lockdown. Fitting reading into the average hectic schedule was difficult, but when the world slowed down and everyone #StayedAtHome, opportunities emerged to finally read that book you’d been meaning to open.


Members of the Aria team agreed that the COVID-19 lockdown has given them the time to hit the books once again. “This pandemic has given me the time to leisurely read again. I’ve found myself reading more than I ever have, whether it be by the beach, before bed, or just on a Saturday afternoon. I am nearing 14 books since last March,” said Senior Account Executive, Kara McCrudden.


What’s on Aria’s bookshelf?

The Aria team channeled their inner bookworm and shared their favorite books of all time!


Here are some of the Aria team’s beloved go-to reads:


Lindsey, Senior Account Executive: “The Kite Runner by Khaled Hosseini – I really enjoyed reading The Kite Runner because it is a suspenseful, emotional story, but also because it exposed me to a culture I am less familiar with. This was one of the few summer reading assignments back in high school that didn’t feel like a chore!


Ross, Senior Vice President: “Bridge to Terabithia by Katherine Paterson – Bridge to Terabithia is the first book that made me cry (like, a lot), and taught me that some books are so impactful, they stay with you forever.


Scott, President: “The Lord of the Rings by J.R.R. Tolkien – Maybe it’s cheating to make my favorite “book” a trilogy, but this fantasy work drew me in so deeply and exposed me to so many ‘real world’ things in to get curious about - language, history, myth, cultures. Plus it made me love to read.


Casey, Account Executive: “Crazy Rich Asians by Kevin Kwan – This is a book that is even better than the movie. It makes you feel like you’re traveling when you’re just sitting at home.


Kara, Senior Account Executive: “The Woman in the Window: A Novel” by A.J. Finn – This is my all-time favorite book because it is really suspenseful. A real page-turner!


Ashley, Senior Account Director: “Be Here Now by Ram Dass – This an all-time favorite because it is full of poetic, mystical writings that encourage being more present and letting go of attachments. Each page also includes intricate illustrations and drawings that complement the writing, so whether I feel like reading or just gazing at art, this books has it all.


Erica, Social Media Manager: “The Three Musketeers by Alexandre Dumas – I’ve read this book so many times and I discover something new each time. I highly recommend for anyone looking for an adventurous read with some spicy affairs and tense politics thrown into the mix. I also collect The Three Musketeers books, so if you see any interesting editions, then please send them my way!


Maddi, Account Coordinator: “Circe by Madeline Miller – Circe is my favorite book right now because not only is it well-written, but it is also a re-telling of the Odyssey from Circe's prospective, and as a lover of Ancient Greek mythology, it had me hooked from start to finish.


Elizabeth, Account Coordinator: “The Great Gatsby by F. Scott Fitzgerald – I love anything set in the '20s and how The Great Gatsby shows how chaotic life and love can be.


Kahler, Account Executive: “The Invisible Life of Addie LaRue” by V.E Schwab – My favorite genres are historical fiction and fantasy and this book is a perfect mix between the two. It is also beautifully written and the concept is completely unique.


We would love to continue this book-sharing conversation. Do you have a favorite book of all time that isn’t on this list? Tweet at us @ariamarketing!

Blog post written by:
Casey Bennett
Author: Casey Bennett
Account Executive