December 7, 2016
November 2016 came with no shortage of interesting news, to say the least. The Aria team had our work cut out for us, as major election coverage and the Thanksgiving holiday dominated the news cycle. However, thanks to carefully developed pitching strategies (and a lot of caffeine), we were still able to secure lots of press coverage for our clients in the healthcare trades:
- Graham Gardner, MD, CEO of Kyruus, shared his insight on how patient-provider matching is evolving from ‘who you know’ to ‘what you know’ with Becker’s Hospital Review.
- IBM Watson Health’s VP, Dr. Anil Jain, addressed the question, “Are you ready to meet the health IT demands of the future generation of patients?” in a Q&A with Health Data Management’s editor.
- With the start date for MACRA right around the corner, Tom Lee, CEO and Founder of SA Ignite, shared tips with MedCity News to prepare for new reporting requirements under the new Quality Payment Program.
- In honor of Veteran’s Day, Mac McMillan, CEO of CynergisTek, spoke with HealthLeaders about the merits of hiring military veterans. The article, “Veterans Make Good Healthcare Hires,” highlights that veterans are not only great employees, but they influence the culture of the whole organization, encouraging loyalty and strong work ethic among the entire team.
- The New Hampshire Health Information Organization (NHHIO) announced a partnership with the Veterans Association, which was covered in Health Data Management, Healthcare Informatics, Becker’s Health IT & CIO Review, HIT Leaders and News, and more (boo-ya!)!
- AxisPoint Health’s CEO, Dr. Ron Geraty, shared his insights on care management strategies in the era of value-based care in Managed Healthcare Executive.
Although this month may have put a few grey hairs on our heads, we’re proud of all these great hits we secured for our clients, adding some positivity in the media. Wondering how your healthcare IT company can cut through the noise? Shoot us an email at info@ariamarketing.com.
