April 12, 2017

St. Patrick’s Day came and went, and though we were unable to capture any leprechauns or pots of gold, we were able to secure some great results for our clients. In March, we helped our clients announce new leadership, partnerships, services, and more, all while garnering some great thought leadership-driven coverage in top-tier outlets. We’ve rounded up some March highlights below:


Axis Point Health CEO Ron Geraty bylined an article on behavioral health, and offered his opinions in two additional articles; one on digital healthcare and the other on the future of health plans, all in Managed Healthcare Executive. Additionally, Axis Point Health announced Virginia Gurley, MD, MPH, as its new Chief Medical Officer.


Julie Yoo, co-founder and Chief Product Officer at Kyruus, discussed how her company is addressing fundamental patient access challenges in a video interview with Matthew Holt, founder of The Health Care Blog. Additionally, Kyruus announced Mount Sinai as the latest customer adopting its ProviderMatch platform, which garnered coverage in Becker’s Hospital Review, HIT Consultant, Health Data Management and Healthcare Dive.


SA Ignite’s CEO, Tom Lee, and VP of Client Services, Beth Houck, discussed challenges relating to MACRA and shared tips and tricks for success under MIPS in a podcast with Carol Flagg at HITECHAnswers.net.


Marti Arvin, VP of Audit Strategy at CynergisTek, was busy at the HCCA Compliance Institute where she participated in a privacy officer roundtable and offered best practices based on the company’s new Compliance Program Effectiveness Assessment. Additionally, CynergisTek’s VP of Compliance, David Holtzman, discussed the latest ransomware and cybersecurity threats at the 28th National HIPAA Summit.


We’re looking forward to see what else we can accomplish for our clients this spring. If you’re looking for a partner to help get your message out, reach out to us at Aria Marketing to learn a bit more about our capabilities. We can’t wait to hear from you: info@ariamarketing.com

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Author: Aria