April 24, 2020

As PR professionals, much of what we do is reading, absorbing, and decoding news. What we read in the media plays a large role in creating our foundation for reality, so knowing now to analyze the accuracy of reporting is vital, especially during a pandemic. Here are a few tips that have helped me distinguish fake or misleading news and data from the real deal:

 

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April 16, 2020

The year has taken quite an unusual turn with a pandemic sweeping the globe and forcing everyone to stay inside in an effort to flatten the curve as quickly as possible. As a result, our beloved Boston Marathon has been postponed to September. While we’ll have to hold our celebrations for a few months, we thought we would honor the day by sharing some of our favorite memories.

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April 10, 2020

As COVID-19 continues to spread at an alarming speed, health systems are facing a wide range of challenges—ranging from operating over their capacity, to a lack of personal protective equipment. To address these issues, the healthcare industry is working tirelessly to innovate at a rapid speed and provide solutions for these problems. One benefit of our exclusive focus on healthcare is that Aria really has a front row seat to some of the innovations and leadership coming from our clients to help the industry tackle this disease.

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April 3, 2020

As we tread uncharted waters amid the coronavirus outbreak, many of us are all dealing with very serious anxieties related to infection risk, a continued economic downturn, and more. To make things more complex, we are largely cutting ourselves off from most in-person human contact.

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March 17, 2020

It has been a crazy few weeks, to say the least. Every day we here at Aria try to acclimate to the new normal, whether that means quickly working to schedule virtual media and analyst briefings for our clients in the wake of the HIMSS20 cancellation, or trying to figure out how to stay productive amid a global pandemic. As a marketing and public relations firm, we are lucky that most of our work can be done virtually, which is crucial since our healthcare IT clients are going to be relying on us even more now. Conference cancelations limit the opportunities our clients have to share their thought leadership and engage in industry dialogue, so they are looking to our agency to help them find alternative channels and outlets to do so.

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