October 13, 2017
By Ashley Owen
The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.
Read MoreOctober 6, 2017
By Chanel Benoit
The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.
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September 21, 2017
By Norissa Morse
Throughout the year, Aria Marketing participates in a variety of charity events to give back to the local community and spread awareness of important causes. Often, we try to find organizations that align in some way with our PR agency’s focus on healthcare. Our most recent charity involvement has been with The Jimmy Fund, a non-profit organization that raises funds to support research and technology for Boston's Dana-Farber Cancer Institute. Aria made it our mission to raise at least $3,500 as a team and walk the Boston Marathon® Jimmy Fund 10K on September 24th. To date, we have surpassed our goal and kept the momentum going. Getting there wasn’t easy, but there were a few successful tactics we employed which we thought we’d share to help inspire other companies in their fundraising efforts.
Read MoreSeptember 15, 2017
I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.
Read MoreSeptember 7, 2017
By Serena Bronda
This summer is flying by! But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.
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