November 27, 2017
I’m going to let you in on one of our secrets for success. As a smaller PR agency, we know we can’t do it all. So, we’ve partnered with some amazing companies to help expand our capabilities and add value for our clients. One such partner is Altos, a digital marketing agency whom we bring in for client projects such as website design. We think they’re the best in the biz, which is why I reached out to Altos Creative Director, Justin Martin, to see if he could share his top website design tips with our blog readers. Lucky for us, he obliged. So, take it away, Justin:
Read MoreNovember 22, 2017
By Ashley Owen
As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.
After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:
Read MoreNovember 15, 2017
By Jessica Cohen
Top Tips for Designing a PR Agency Office Space
It seems like just yesterday that I was spending my days sorting through paint swatches and rug samples and testing out the latest ergonomically-designed desk chair (in addition to writing press releases, of course). But in fact, this month marks the third anniversary of our big move to a new office space located in an old mill in Newton’s Nonantum neighborhood. And, even more significantly, it marks three years since we officially became “the New Aria.”
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November 10, 2017
By Kelsey Pearse
Halloween came and went, and on top of the plentiful amount of candy in the Aria office, we also secured some sweet results for our clients. So before we trade in our candy for stuffing and mashed potatoes, we wanted to share some of our top PR wins for the month of October.
Read MoreOctober 27, 2017
By Danielle Johns
As PR professionals, it’s our job to stay on top of the news so that we can find relevant story angles and leverage hot topics to guide our media relations outreach for clients. In the healthcare space, we are fortunate to have a number of great publications we read and work with every day, including Healthcare IT News, Becker’s Hospital Review and Medical Economics, to name a few.
But, besides reading the trades every day, there are other traditional and non-traditional outlets we turn to to learn more about the politics of healthcare, to take a deeper dive on a particular topic or to get the breaking news as it happens. Here are some of the sources we tap to stay “in the know” on all the latest and greatest issues in healthcare:
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